It is clear that a communications system is a critical part of an enterprise’s business strategy. At whatever capacity the system is being used at (making phone calls, runing messaging applications, contact center environment), your communications system can increase efficiency and improve customer satisfaction. This is important in a tough economy.
We understand that customers who have a Cisco Unified Communications System want to keep their systems current to maximize their return on investment and lower total ownership costs. When it comes to upgrades, why should these customers consider a software subscription model compared to the traditional a-la-carte model?
In the traditional subscription model, customers are purchasing their upgrades separately and for individual products. This approach makes upgrades costly, access to help is limited, and if customers want the latest technology, there may be a longer wait period.
With a software subscription model, customers can keep pace with technology advancements and enhance productivity by enabling the latest product features and capabilities through major software upgrades. They are able to cost-effectively predict and plan IP communications budgets over multiple years.
What benefits are you seeing with a software subscription vs. traditional a la carte model? Are you willing to commit to a multi-year software subscription term (3+ years)? Why? Or why not?
Solutions Marketing Manager