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The expectations on the modern marketer are ever-increasing.

 

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The list of skills required includes the classics:

 

  • market research
  • creative writing
  • attractive branding
  • engaging event management
  • seamless customer support

 

Add these relatively newer skills:

 

  • crisp digital photography
  • smooth video
  • webpage coding
  • real-time social media listening
  • business analytics

 

The community managers behind the brands you continue to support are able to do all of the above.  Otherwise, you wouldn’t be happy with the brand.  Branding is all about making you happy.

 

Evolution of the Digital Strategist

 

During my decade at Cisco, I’ve moved from database email marketing, to content development for worldwide sales, and back to marketing to help sell socially.  Many of my fellow community managers have made similar transitions. When recruiters say that they are looking for someone who can “wear many hats”, they mean it.

 

Our role as stewards of the brand is to try to anticipate what our audience wants, and to move quickly to resolve issues as they arise.  Many of us publish anonymously in support of a brand.  We love our jobs, and find new ways to innovate and celebrate daily!

 

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How do we keep our skills sharp and relevant?

 

We participate in company-wide training, as teachers and students.

 

We also support each other in the learning process, sharing best practices, and finding opportunities for improvement.

 

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Do you manage a social media channel or online community?

Share your story with us, so we can get to know the people behind your brand.