Last night, I had a bit of an epiphany. For the last twenty years, I have been happy to be part of the team here at Cisco, where we change the way you live, work, play and learn. Through many incredible highs and some lows, the key driving force, for me, is that I've always known that the work we do here at Cisco is benefiting society. I see it everywhere. Last night added on - substantially.
The event held at the DDR Museum, here in Berlin, as part of Cisco Live provided me with a new technology experience. To be specific, a company named Wittos has developed some wireless software, which leverages Cisco technology called CMX, for Connected Mobile Experience. Inside the museum, they have wireless access points to which you can attach for free. So far, nothing particularly interesting. But, when you actually connect to the network, that is when the experience truly begins. Your smart phone is "captured", the museum application pops up and your integrated museum experience begins.
Without going into too much detail, this is where it occurred to me that things are getting even more exciting. We're not just being connected anymore. And we're not just using "checkin" on Facebook. The experience includes these features, and more. You get connected, you check in, you enhance your learning experience, and you do it all simultaneously. So now, we're not only changing the way you learn and play in the museum, the two are integrated. Your play and learn experience becomes "play, learn and share it", across the world.
On the back side, there is a bunch of technology driving the experience. Obviously, you are connected wirelessly to the Internet. But, also, as you move around inside the museum, the technology knows where you are. It knows if you are standing in a room that looks like an apartment in East Berlin from 1975. It knows if you are test driving the Trabant, a famous East German car. A key enabling technology in the museum is Cisco's CMX API. The Wittos software uses the CMX API in order to get the information about your location and then utilizes that experience to make your experience more fun.
So, let me try to get back to my point, "Changing the human experience". Twenty years ago, there was the vision that we could have school kids connected to the Internet and that would enhance their learning. We thought that workers would be able to telecommute. And, we thought we could make remote medical expertise accessible via connected medicine. All of these, and more, have become reality. But the thing I observed last night was bigger than that. Now, we're combining things into the next level. Last night, I saw change squared. I saw play and learn combined into an improved human experience.
What if you could provide a museum experience that would interest a teenager? I think my two teenagers would actually enjoy the museum experience from last night. And, to be honest, that's a pretty tough sell. We went to the Smithsonian a few years ago. And, well, let's just say that I wanted to stay longer than they did. But, if the experience had been enhanced, like the DDR Museum with Wittos software, I think it could have been different. I think combining the learning with the play makes the experience so much better that it even satisfies a teenager.