It's Wednesday February 17th, 2016 at 1:22 PM and the air of creativity here at Cisco Live, Berlin is through the roof today. During the last two hours, I have had the pleasure of interviewing Camillo Ascione of Italtel and Phil Casini of Cisco about new software that Italtel released here at the show called, Netwrapper. To provide a little background, Netwrapper is a special bit of management software, which applies the intellectual capital of Italtel about how to provide excellent customer experience with voice and video. One of the key elements of Netwrapper is the Cisco APIC-EM SDN controller software. Netwrapper uses the north bound interfaces of APIC-EM to communicate with the network and ensure customer satisfaction. But, this blog post is not about this particular software, or even my personal journey through the show.


Instead, this post is intended to try to share the creative energy going on here at Cisco Live. I am merely using today's experience as an example. As I write this, I've just come back from the Italtel booth with a memory stick that has some screen footage of their software. But, while I was in that booth, some exciting things happened and those lead me to want to write this post. You see, as I said, the Italtel software is designed for their customers to enable great end user experience with voice and video. But wait, there's more! You see, when the service providers from the area saw what it could do, they wanted it too! And, they want it to be multi-tenant! It is so fun when there is a software group, a customer and, yes!, as this discussion is happping, a Cisco expert on the APIC-EM API just happens to be walking by.


And as I stated, because this post is about the energy, the rest of the discussion is not even important. All of the discussed ideas will be done in the not-to-distant future. That's a given. But the absolute energy of impromptu meetings, that are turning into real product innovation, on a product that was only announced this week, is astounding. This reflects the speed at which our industry is evolving. It's not enough that a team spent a substantial effort to come to this show and announce their software. In the middle of announcement week, the discussion has already gone from, "wow, this new software is exciting" to "in the next revision we will have to have these additional features".


This is the creative energy and momentum as the technology world evolves. Just about the time you think you can take a breath and celebrate, it's time to roll up your sleeves and get started on the next evolution. That said, I think it's time to have a short celebration for the rest of today, and there is plenty of that fun going on here at Cisco Live, Berlin!